2023 Global Airline Brand Value Ranking
Brand Finance the world’s leading independent brand valuation consultancy, annually publishes reports to rank the best brands across sectors. This year’s Brand Finance Airlines 50 ranking includes the world’s top 50 most valuable and strongest airline brands.
The full report can be accessed from this link. A few highlights from the report are included below:
Delta Tops the List as the World’s Most Valuable Airline Brand
Delta Airlines emerges as the world’s most valuable airline brand, with a brand value of US$8.9 billion. American Airlines follows closely behind, experiencing significant growth with a brand value of US$8.5 billion. Dive into the details of the annual Brand Finance Airlines 50 2023 ranking and explore the factors contributing to Delta’s success.
Ethiopian Airlines: The Fastest-Growing Airline Brand
Witness the remarkable growth of Ethiopian Airlines, soaring with a staggering 79% increase in brand value, reaching US$498 million. Discover how the African airline has become the continent’s largest airline brand and explore the success stories of other fast-growing brands such as Vueling, United Airlines, and China Southern.
ANA: The Strongest Airline Brand with AAA Rating
ANA secures its position as the strongest airline brand, earning a AAA brand strength rating. With a 5% increase in brand value, reaching US$2.4 billion, ANA marks its comeback after a two-year hiatus caused by the COVID-19 pandemic. Delve into ANA’s strategic decisions and relaunch of its international network, reconnecting popular destinations.
Middle Eastern Airlines: Dominance and Growth
Emirates continues to lead as the most valuable Middle Eastern airline brand and ranks fourth globally. Explore the brand value growth of Qatar Airways and Saudia as they make significant strides in the industry. Uncover the factors behind their success, including Qatar Airways’ role as the Official Airline for FIFA World Cup™ and Saudia’s investments in tourism and global perceptions.
Sustainability Perception: Delta and Eva Airways Take the Lead
Discover the growing significance of sustainability perceptions in driving overall brand value. Delta Airlines secures the highest Sustainability Perceptions Value (SPV) among all the airline brands, highlighting its brand’s tie to sustainability. Meanwhile, Eva Airways achieves the highest Sustainability Perceptions Score, demonstrating its commitment to achieving Net-Zero Carbon Emissions by 2050.
